Starting a business some one year and a half ago really gave me the opportunity to start writing a blog on Entrepreneurship, part time start-ups and Internet in general. While I couldn’t find a way to truly estimate the value of my writings, I do believe that the blog is a nice addition to the work I do.
Today is very easy to start a new software company and many come from Russia or China. With the software industry going back to a steady growth on real basis, it seems now that establishing a more personal relation with the customers it’s the best way to secure sales and do a good job. That’s why, if you are in the States, a blog could be an sales addon to your business – customers get to know about you in a more personal way.
I’ve got two of my colleagues at the SIC – Denver Shareware conference and they realized that software business in USA is completely different that what we think here. Therefore I can easily assume that writing a blog in Eastern Europe should be completely different that would be writing it in the States. I can’t find a way of establishing what would be the main differences, but I can think of the ways a business can be different here and there.
Let me give you an example. From what I read, in the States is quite natural that if you open a small restaurant you will probably contact all business in the area and try to make special offers for them in a way to attract them to come to you. Here that would be really an interesting and successful idea, mostly because restaurant owners don’t have a sales mind. Because they only had like 15 years of democracy and free commerce to learn it.
Going back to the blogging, it’s really hard to see the benefits of owning a blog in Eastern Europe. But here is one: meeting interesting people like Anita Campbell from Small Business Trends. She wrote a nice article on how she found out about me. Thanks. Blogging is good.
