Reviewing Steve Welch book: We are all born entrepreneurs

Following my Interview with Steve Welch, author of We Are All Born Entrepreneurs book I also got the chance to read and now to review the book. Steve is one of these entrepreneurs that “made it big” before turning 30 and I’m happy to say that the book is genuine. Unlike other books written by “accomplished entrepreneurs”, Steve’s book keeps it real: it’s motivational but in a down to Earth way.

As Steve says, the book is not what you could call a step by step manual to follow if you want to become an entrepreneur; it’s a collection of stories that portrait the real life of an entrepreneur: long working hours, living a frugal life to succeed, hiring, looking for customers and being a janitor.

The book starts by saying about Mitos, the company that Steve created with no outside investment, and sold after 6 years. What is amazing is that without being a detailed description of Mitos life, Steve manages to get to very detailed aspects of running a small business: like discovering that as an entrepreneur you sometimes don’t have the greatest pay in the company, and you have to clean the office. Steve does this by using outside examples from other companies he got in contact.

So what is “We are all born entrepreneurs” about?

Discovering if you are fit to be entrepreneur or a 9 to 5. That’s sometimes easy to discover, but most people are afraid to step outside the society conventions (paying for an expensive lifestyle) and take the entrepreneurial path.

Cultivating entrepreneurial behavior to your children. That’s not about MBA’s, but about learning you are in control of your destiny, or at least able to influence it.

Failure as a learning process. As Steve says, people are not necessarily afraid of failing but about the repercussions this could have on the lifestyle. Starting young it’s better because you don’t have big commitments like supporting a family and give you more time to fail until you make it right.

Hiring the right person for a small business. When working for a small business employees need sometime to adjust their mindsets. Failing to hire the people with the right mindsets it’s entrepreneur’s fault.

Motivating employees. It’s not about the money or about recognition sometimes. Steve explains what would be some good organization models.

Partnering with the right persons or starting all alone. Ways of making sure the partners will fulfill their part in growing the business.

Difference between exiting the business at a loss or as a winner. What’s wrong with assumptions about profit, market value and where people fail when pitching for investment.

And many more. Every business and entrepreneur has it’s own story but I found that We are all born entrepreneurs does a good job of getting the big picture through day by day details of the typical small business entrepreneur.