I will start by saying that I find reviewing this book a little bit challenging. I’ve spent the last 2 days or so re-reading some chapters to see if I’ve got everything right – the book talks about a new way of doing business and as with everything that talks about doing things differently it might be a little hard to swallow at first. While in the beginning I’ve read it with a little disbelief, last Friday I realized I might be onto something (in fact the book is) because while I wasn’t ready to recognize it, all I’ve talked with my colleagues at work in the last week was in fact a reflection of the impact the book had on me.
The book talks about the “Natural Enterprise” – a new type of business that emerge – a subject that is made more and more valid by the current crisis and the changes that need to be made. There is only one way to read the book – don’t jump chapters – everything makes more sense when you turn the last page.
I think I’ve actually got interested in what the book is saying after reading the story of a dog that was treated badly by the owner and still, he returned day after day at home, because he didn’t know anything differently. Slowly the book goes on saying that we, like the dog, keep on doing jobs that we don’t like because we don’t know anything differently. Then you realize the meaning of the book subtitle: “A guide to finding where your gifts, passions and purpose intersect”.
So there is a way to turn your hate for the job you have into a happy story by forming what the book calls “natural enterprise” – a better way to make a living. “Natural enterprises are flat, nonhierarchical, independent cooperative organizations with a shared Purpose, complementary Gifts and Passions, uncommon core capacities and a shared vision”. “A sustainable self-organized, self-managed community based business partnership in which a group of people agree to make a living together as collaborators and peers, strive to attain what each member needs to achieve for this or her personal well being”.
The book has 3 major chapters:
- Discovering what you are meant to do – what are your passions, gifts and purpose
- Creating natural work – how to apply your passions, gifts and purpose to create a new business
- Making it sustainable – the way the new enterprise would work.
I now have to come back to the story with the dog. That put me into heavy thinking the entire week. What if the values we are trying to achieve throughout our lives like getting a home, car, having a family with a dog or being in a top management position are just limitations imposed by the society? What if my destiny of being a middle manager is completely wrong and I didn’t actually found my real destiny yet? Am I going to be 50 when realizing I’ve spent most of my life worthless?
What if the book is right?