Motivating a sale team through success

Posted on November 10, 2007

Back in 2006 I wrote a short post about Motivating a sales team , mostly based on the idea of achievable targets and real incentives for the sales guys. For sure, the post didn’t discuss all the ways you could make  sales people more committed and I’m not trying to do that now either. But I really have to mention another important factor in motivating a sale team: success.

Sales people are usually success starved people. They are used to be the “stars” in any company - even if the company results are based on the entire team work, the sales are the ones that get all the fame by signing big contracts and bringing money in the bank. Moreover, good sales have a strong personality, they are outgoing and think well about themselves.

That’s why they feed on success. Put a great sales in an unsuccessful company and this will bring him down (even if he does good sales). Put him in a good company that is growing, getting good customers and make it to the newspaper and he will work 10 times harder. Help him sign a big contract, and he will come with the next 10.

Give them success and they will make better sales. 

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