More on Philippines entrepreneurship
Posted on March 24, 2008
After writing a while ago about SME Insight Magazine from Philippine and later about 7 steps to start a business - advices from the Philippines - I’ve became interested in finding out more on entrepreneurship in “far away places” - well if you live in Europe, Philippines is exactly on the other side of the Earth.
While I’m not prepared yet to write a full review about doing business in Philippines (maybe I’ll do that later), there are a couple of articles that got my attention in the last week or so. The first one, Starting them young on entrepreneurship by By Kenneth del Rosario (Philippine Daily Inquirer) is about the educational efforts that take place in Philippines to teach youngsters about entrepreneurship: “In this program, students are challenged to look into social problems that plague the country and develop solutions where they themselves can be part of.”
I’m not sure if this is against one of my older articles - Born or taught to be entrepreneur but teaching entrepreneurship in a country which I assume doesn’t have great entrepreneurship roots make sense. “Part of the mentorship program of the school is to partner each group with an entrepreneur who would give advice on how the students can successfully run their businesses. The mentors, some of them entrepreneurs, were chosen based on their experiences and willingness to help.”
And if you wonder what kind of entrepreneurs can be found in Philippines, the second article (which I’m very proud I found in this context) is Filipino social entrepreneur honored in Davos, Switzerland . “A Filipino young social entrepreneur and alumnus of Ateneo de Manila University, Illac Diaz, is one of 28 nominees from all over the world to be declared Young Global Leader 2008 in Davos, Switzerland.”
“He was nominated for his “professional accomplishments, commitment to society, and potential to contribute to shaping the future of the world through inspiring leadership.â€
He has been awarded the 2007 DHL Young Entrepreneurs for Sustainability Award in Singapore; 2006 People of the Year Award from People Asia Magazine, and The Outstanding Young Persons of the World 2006 award from Junior Chamber International, and the 2005 Ten Outstanding Young Men of the Philippines award also from JCI.
He founded the Pier One Seafarer’s Dorm and is the executive director of MyShelter Foundation, a non-profit organization which addresses the housing and educational concerns of the rural areas.”
I don’t know about you, but it’s really great to see how entrepreneurship creates values no matter where you are coming from. So next time when you are thinking about entrepreneurship in USA, Europe, Eastern Europe, Asia or Africa, just remember this one thing: entrepreneurship makes us all equal, both in terms of opportunities and results.
Related posts- Microbusinesses in Philippines
- 7 steps to start a business -advices from the Philippines
- Asian economic boost - doing business in China
- Part time entrepreneurship
- Entrepreneurship as an “Opportunity enhancement”
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Market positioning and public relations strategy session for businesses
“One-day market positioning session” for business start-ups
Mind Bullet Inc., a market positioning and public relations (PR) firm in the Philippines, introduces its “one day strategy session” aimed at helping predominantly start-up enterprises and companies position themselves properly in the market.
At the launching of its website, http://www.mindbullet.org, Mind Bullet leverages market positioning as it applies to new business. President and CEO Eero Brillantes elaborates. ‘What we have done is to concentrate on key market positioning subject areas appropriate for start up businesses. With some preparatory time, a session would last a day with a measurable market positioning program as output. After the session, we present our strategic recommendations. After that, it all nurturing time spread over the period a program is being implemented. ”
Brillantes emphasizes the need for proper positioning as necessary to roll out new business.
“Now more than ever, market positioning is a major activity for any new business to succeed or even become dominant in a market. As a process, market positioning encompasses certain factors essential to roll out strategies and launches. Identifying real value, actually owning key words and phrases in the consumers mind, and establishing consumer relationships based on human interaction is what market positioning is all about”.
Brillantes mentions that a lot of new businesses spend so much resources on capital outlay and tactical marketing campaigns only to be frustrated.
“How many times have we seen owners of businesses spend on equipment, expertise, and marketing gimmicks which do not give real value. It just so happens others have spent on these also. The same equipment is bought. The same media-marketing mix are employed. Similar corporate philosophies and business models are cascaded throughout the organization. But if you look closely, a lot of spending go to expenditures which do not anymore provide the competitive edge needed to succeed. Many factors of competition are already at parity. Yet this type of mistake is common. ”
For his part, Nestor Mijares, Accounts Director at Mind Bullet says that nothing beats owning real estate in the mind of consumers.
“With so much information out there, and a galaxy of options for consumers, how do products and services stand out if these are new? Owning a word or phrase and relating this with what is offered is the most powerful outcome of any in market positioning strategy. Done properly, positioning makes a product, service, or individual stand out in the crowded market place and even at times dominate . Pushing the envelope further, proper positioning opens up new markets.”
Thank you for putting up a website/blog like this.
(* yes, i’m the kenneth del rosario of inquirer :))