Latest strategies on stretching online marketing dollars highlighted at virtual e-commerce show
New York, April 2009 – Affiliate marketing industry’s top global experts share their insights on how online marketing strategies need to shift in 2009 at eComXpo on July 8-9. They will discuss the latest online tools that both merchants and retailers need to consider to drive ROI and remain competitive in the current landscape.
A key session at the event is a presentation by Chris Anderson, Editor-In-Chief of Wired, talking about developing money models in a cashless economy.
“The internet has enabled lots of businesses and business models to go digital. And one of the economic advantages of digital is that the marginal costs of manufacturing and distribution are zero, or close to it.
This means that you can now experiment with giving away one thing to sell something else. It’s no surprise that virtually all businesses on the internet are based on ‘free’ in one way or another,” said Anderson.
Joining the ranks is Rohit Bhargava, Author of Personality Not Included, who shares his innovative strategy on how merchants can use Twitter to generate sales within 30 days. Talking about his
presentation, he says, “There’s a growing trend of online retailers using Twitter to promote direct sales and therefore it is important to use it right.” He also added that the increasing role of individuals and
personality in driving higher sales and customer loyalty mean that marketers need to change the way that certain pages and processes work in online retail to increase customer loyalty.
eComXpo features a combination of presentations and panel discussions on a variety of topics including social media, marketing accountability, m-Commerce, content optimization, affiliate management and
incentivizing, search marketing, new customer acquisition, channel attribution, RSS marketing and black hats vs. white hats.
Debra Haym, Executive Director of eComXpo at New York based conference organizer, Worldwide Business Research, said, “The research for this conference with high caliber marketing executives
indicates an intense interest in seeking out the opportunity to discuss many pressing and urgent issues of the day. We have worked hard to create a speaker line up to provide the best catalyst for fresh thinking and energized debate. We expect eComXpo to provide an exceptional platform and that, going forward, it will be viewed as having been a significant and influential gathering.”
eComXpo is 100% virtual and free. For additional information on eComXpo, please visit:www.ecomxpo.com
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Notes to Editors
For further information on eComXpo or Worldwide Business Research, please contact:
Josephine Andrews on +1 646-200-7448
Worldwide Business Research (WBR) is dedicated to meeting and exceeding the needs of its customers around the globe. It is the world’s biggest large-scale conference company and part of the
Penton Learning Systems group, one of the world’s leading providers of strategic business intelligence with 16 offices worldwide. Working in partnership with key industry leaders, WBR organizes highly
focused conferences that deliver timely, objective, accurate information and business solutions to its conference delegates. WBR is equally committed to ensuring that its conferences facilitate informal
information gathering and networking.
