Comments on: Marketing shouldn’t be that expensive http://www.energybyte.com/blog/marketing-shouldnt-be-that-expensive Doing Business, Start-ups, Small Business Blog Sat, 17 Jul 2010 10:37:14 +0200 http://wordpress.org/?v=2.9.2 hourly 1 By: Jay Hamilton-Roth http://www.energybyte.com/blog/marketing-shouldnt-be-that-expensive/comment-page-1#comment-3183 Jay Hamilton-Roth Fri, 21 Mar 2008 13:48:24 +0000 http://www.energybyte.com/blog/marketing-shouldnt-be-that-expensive#comment-3183 Marketing doesn't have to be expensive at all. You don't need to be a walking billboard - but you do need to be an engaging person, asking people you meet about themselves and their business. The better the dialog (and follow-up), the more likely people will begin to trust you, and eventually do business with you. Also, figure out the lifetime value of a new customer, and budget accordingly. For example, a client worth $100,000 deserves a different marketing strategy than a client worth $100. Marketing doesn’t have to be expensive at all. You don’t need to be a walking billboard – but you do need to be an engaging person, asking people you meet about themselves and their business. The better the dialog (and follow-up), the more likely people will begin to trust you, and eventually do business with you.

Also, figure out the lifetime value of a new customer, and budget accordingly. For example, a client worth $100,000 deserves a different marketing strategy than a client worth $100.

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