Is fustration a good reason for entrepreneurship?

Posted on August 12, 2008

I’m quite amazed that hardly anyone mentions frustration as a source of entrepreneurship, business ideas and innovation. Most of the times, the closest thing to frustration is mentioning about finding or fulfilling a need in the market.

Frustration should be the most beloved word for any entrepreneur. I think frustration should be considered the number one driving force for entrepreneurship.

  • frustration is  more than a need on the market. It’s a sure sign something is done badly and needs improvement fast. You don’t need to create the need or even investigate if it’s a valid need only need to approach the current frustrated users and you can easily build a base of potential sales.
  • frustration is available anywhere. When was the last time your car wasn’t serviced right? Or when you had to walk for miles to get a nice cup of coffee? Or anything?
  • When was the last time when you though: if I were to have run this business myself, I would have done this differently and much more better.
  • When was the last time when you realized that a so called “market leader” provides a much weaker service than you could? Realizing you could do better doesn’t make you wish you start a business of your own?
  • Frustration might keep you motivated. If you start a business because there is “market potential”, the excitement and driving force might fade away. But if you have to solve a frustration, your commitment never goes away until you see things done.

Now, most businesses are not about innovation how you might think, they are about doing something a little better. They solve frustrations, and the ones that do this well, even in the simplest ways available are the ones that hit gold. Frustration is gold

So send me your frustrations so I can get rich!

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