Interview with Leslie Linevsky, co-founder of Catalogs.com
Leslie Linevsky is co-founder of Catalogs.com, the foremost portal destination website for consumer print catalogs and website catalogs on the Internet.
A well-respected authority on online retail sales, Ms. Linevsky has more than 25 years of sales and marketing experience. She launched her first successful online venture in 1994 with her husband, Richard: a men’s catalog called The Artist Collar, in which upscale men’s neckties were marketed and sold via direct mail, along with 24/7 telemarketing, fulfillment and e-commerce. After three years of building the company and establishing one of the Internet’s first e-commerce sites, the Linevsky’s sold The Artist Collar to a competitor. With the capital from the sale, they launched CatalogSavings.com, which later became Catalogs.com.
Here is what I found out at the interview:
Cristian: Hi Leslie and welcome to Entrepreneurship-interviews.com. You’re running an online business, what is it about?
Leslie: My husband and I noticed early on that many merchants were trying to find a balance between traditional catalog marketing and new online avenues. So, we created Catalogs.com to meet that demand. Catalogs.com provides a mechanism for merchants to offer a variety of options, while offering consumers the convenience and efficiency of online shopping. For 13 years, we have helped shoppers find and order the perfect catalogs for the products they want, all free of charge.
We offer access to over 650 print and online catalogs from the world’s largest retail companies to specialized companies providing unique and hard to find items.
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