Internet activities by age group

Posted on February 28, 2006

That’s Knowledge Resources for Entrepreneurs no 3

I haven’t wrote anything lately on knowledge resources for entrepreneurs. I was in a complete void of inspiration, so today I’ve decided to write about an older subject: Internet activities by age group - a study completed by Pew Internet & American Life Project It seems that if you are going to open an online shop your clients will probably be between 18 and 70 years old. Now thats kind of generic information, therefore you should make some other correlations in order to obtain a meaningful idea on your target market. So lets see for each business:

Online music shop
It seems that after the age of 28, online music downloads are much more lower. I think that if you are planning to open an online music shop - put there some music for the early generation.

Blogging software
It seems that only younger people have time for reading or writing blogs. So if you are selling blogging software, your target is bellow 28 years old and you can reach it together with online games or instant messaging

Job hunting
Young people, at the start of their career are more likely to use Internet to search for their jobs.

You can find the full report here

So what makes the “Knowledge Resources for Entrepreneurs no 3″? It’s the Pew Internet & American Life Project site - the place to be if you are into developing an online business model.

You can find information on:

  • Online Activities & Pursuits
  • Demographics
  • Internet Evolution
  • Technology & Media Use
  • Health
  • Family, Friends & Community
  • Major News Events
  • Public Policy
  • E-Gov & E-Policy
  • Education
  • Work

I know, its difficult to know everything but you have ti try!

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