Euroblog 2006

Posted on January 30, 2006

Last week I’ve came across the presentation of the Euroblog 2006 (the first pan-European survey on how communication professionals are using weblogs and for what purpose).

First, I have to say that the Euroblog 2006 summary seems to be correct and I only hope to see a more advanced understanding of the statistics (and being just a summary really explains why you can’t find all data in the summary).

You can find the summary documentation here

First thing I’ve noticed in the summary, is that 587 PR professionals from 33 European countries have answered the survey. This is a nice number for any online survey but it would have been more interesting to know:

  • The estimate number of PR Professionals in Europe, to have an idea what the 587 number really means
  • The distribution amongst European Countries - I can’t really say if this study can be applied to Romania as I don’t know if Romanians PR professionals have answered it

The second big thing, is that the survey was conducted online. Which really means that the 2/3 of the respondents are familiar with weblogs result might be a little over-evaluated because the respondents were already familiar with Internet. It’s like asking an Internet user is he visits Web pages…

42% of the respondents without a weblog are planning to implement a weblog within a year. That’s interesting, it seems that blogs are becoming more and more an information source for professionals. However because the entry barriers in creating a blog are really low it’s becoming more and more difficult to find Professional blogs with reliable information.

71% of the survey respondents are under 40 years old. I wonder how the 29% over 40 think about blogs. It would be nice to correlate this information with the other numbers in the survey, like how many PR professionals over 40 are planning to implement a blog…

As most of the statistics on Web usage and related are coming from USA, it’s really interesting to see this kind of surveys in Europe as well - and I really appreciate the pro bono work of the researchers. It will probably be very nice to attend the “Public Relations and Social Software: Meeting the Challenges of Weblogs, Podcasts, Wikis and RSS” symposium, that will take place in Stuttgart, Germany, March 16th to 18th, 2006. I’m really looking forward to seeing more researches like this one.

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Comments

2 Responses to “Euroblog 2006”

  1. Philip Young [Visitor] on January 30th, 2006 9:56 pm

    Thanks for the post.

    We will be releasing further information from the survey at the Stuttgart Symposium which will, I hope, answer some of your questions.

    The research team is aware that the nature of the survey, being online, will have an influence on the results -which makes the fact that a significant number of respondents are not convinced by blogs all the more interesting.

  2. admin [Member] on January 31st, 2006 7:18 pm

    Hi Philip,

    I’m looking forward to seeing more results after the Stuttgart Symposium.

    Keep up the good work!

    Cristian Dorobantescu

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