Small Business Entrepreneur Blog

Some weeks ago, a friend asked me what’s all this buzz about blogging and how could blogging help his business. As a note, the products he is selling are an email server, so we are talking about b2b sales. And, I should be ashamed that I wasn’t able to provide a good answer to combat all his barriers in believing blogs can be good for business. So I’ve decided to prepare an “elevator speech” about business blogging (in fact 2). If you are not sure what an “elevator speech” means, Wikipedia says: “An elevator pitch (or elevator speech) is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words).”

The High-end elevator speech (if you are playing smart):

“Sales are about creating emotions. Blogging opens a new communication channel for companies to create buying emotions in a more personal and friendly way. Blogs are a great way to communicate about your company with a personal touch in an informal way. And blogs are wisdom gems that get value only when they are shared to the World”

 The Low-end elevator speech (if you are feeling sleepy):

“Blogs are helping to give a human face to the company. People are more likely to buy from a human, friendly company. It’s harder and harder to differentiate, so creating a community of readers might help. Plus, people that never heard of us might just find out because of the blog.”

Does any of this make sense?