First ever systematic management book on Dutch entrepreneurship in Africa launched with major contribution of RSM professor. Doing business in Africa – a strategic guide for entrepreneurs – is a joint production of Berenschot, the Partnerships Resource Centre at RSM Erasmus University Rotterdam and the Netherlands African Business Council. The book will be launched Thursday 18 January in a meeting with the Minister of International Trade and Development Lilianne Ploumen in a festive meeting at the headquarters of Heineken in Amsterdam. Prof. Rob van Tulder of the PrC and the Department of Business-Society Management is one of the lead authors of the book. The book, in his words, brings together ‘business practice, academia and policy for the first time to present a broad perspective on Dutch entrepreneurship in Africa. The book continues where others stop, not only pointing to macroeconomic opportunities and challenges, but showing how to actually do business and reap a sustainable competitive advantage in Africa’.
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