Marketing activities and strategies
Posted on October 19, 2005 - Filed Under Sales and marketing | Leave a Comment
After having the first successful deals, or maybe the first products in portfolio, I believe that every entrepreneur should start to think about market targets and positioning. You might not know much about this, so here is a place to start looking. This will help you have at least an idea about:
Product positioning
Product Life cycle
Value [...]
Write business e-mails
Posted on October 6, 2005 - Filed Under Sales and marketing | Leave a Comment
There are a lot of articles on the Web on how to write effective business e-mails. All articles, either coming as 10 or 20 steps to write an effective e-mail or as e-mail templates, or anything else I found them missing more or less in harvesting the most obvious source of inspiration: your own older [...]
Read More..>>Software business
Posted on August 30, 2005 - Filed Under Sales and marketing | Leave a Comment
Summer Vacation - not so bad for software business after all
There is a general believe that summer period is a bad time for software companies. Well it does - the sales are lower than in any period of the year. However, I do think that summer period should be considered as a period for the [...]
How to promote your printed magazine
Posted on June 27, 2005 - Filed Under Sales and marketing | 8 Comments
Old style communication: the hardcopy
Who could consider printed magazines as an additional revenue flow or a brand awareness activity? Hardware shops. Online portals. Community forums. Could be anybody with a strong message to the market.
If you are into publishing printed magazines, there are 2 main revenues flows to be considered:
Readers subscription
Advertising pages
How to increase readers [...]
Read More..>>Why to sale throughout partners
Posted on June 27, 2005 - Filed Under Sales and marketing | Leave a Comment
Distribution Channel benefits
In the early days of a company, using a distribution channel is regarded as an extra cost and a way to lose control over the sales process. However, the globalization implies the necessity of a distribution network.
Why distributors are good:
They can handle the clients locally
They have the best knowledge of their market
They usually [...]
