Don’t know where to start on a new market?
Posted on March 11, 2006 - Filed Under Sales and marketing | Leave a Comment
Start by looking for friends.
In my 4 years and something in software sales and management I had the chance to enter new markets with new products several times. Actually, I’m doing this right now, trying to push new e-payment services for software developers on Lithuania, Estonia and Latvia.
Usually, when you are entering a new market [...]
Job hunting as free PR
Posted on January 23, 2006 - Filed Under Sales and marketing | 2 Comments
As I decided to change my regular 9 to 5 job and being kind of Internet addicted, I’ve naturally turned to a job portal. I’ve started with some simple searches for account management jobs in software - which is probably what I do best. As I wasn’t looking for a special software area, I did [...]
Read More..>>Niche positioning, guerilla marketing, hiring people
Posted on October 29, 2005 - Filed Under Sales and marketing | Leave a Comment
One of the biggest fears for any future entrepreneurs is how to manage the start-up sales. While most of the companies start with a clear focus to satisfy a demand, sometimes the sales goals are too hard to achieve. This usually comes from competition, bad services, bad people or an unclear target setting.
While I’ve already [...]
Marketing activities and strategies
Posted on October 19, 2005 - Filed Under Sales and marketing | Leave a Comment
After having the first successful deals, or maybe the first products in portfolio, I believe that every entrepreneur should start to think about market targets and positioning. You might not know much about this, so here is a place to start looking. This will help you have at least an idea about:
Product positioning
Product Life cycle
Value [...]
Write business e-mails
Posted on October 6, 2005 - Filed Under Sales and marketing | Leave a Comment
There are a lot of articles on the Web on how to write effective business e-mails. All articles, either coming as 10 or 20 steps to write an effective e-mail or as e-mail templates, or anything else I found them missing more or less in harvesting the most obvious source of inspiration: your own older [...]
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