Category | Sales and marketing

What to Look For in A Merchant Service Provider

Posted on 28 February 2011

A few years ago I worked for an important credit card processing company in Eastern Europe. One of the constant battles the sales team had to fight when getting more companies to accept online payments was dealing with the merchant fees. It’s a bit hard to believe but some businesses were built around 2% or 

An example of using a press release as sales force

Posted on 27 December 2010

Even Mall space can be sold to a specific niche, and I bet more successful than just trying to sell to anybody. I’ve read this press release and I was almost closing the page when I realized how interesting was the press release and how well it acted as a sales mechanism Let’s analyze the 

Merchants and Affiliate Marketing Experts Discuss New Money Models In The Current Economy

Posted on 23 April 2009

Latest strategies on stretching online marketing dollars highlighted at virtual e-commerce show New York, April 2009 – Affiliate marketing industry’s top global experts share their insights on how online marketing strategies need to shift in 2009 at eComXpo on July 8-9. They will discuss the latest online tools that both merchants and retailers need to 

eComXpo – January 28-29, 2009

Posted on 10 December 2008

Merchants and Affiliate Marketing Experts Focus on Recession-Proof Marketing Strategies – January 28–29, 2009 Untapped profit opportunities from affiliate marketing highlighted at virtual e-commerce show. New York, December 2008 – Leading marketing experts from around the world will gather at the virtual eComXpo conference to discuss affiliate marketing strategies in a weak economy. eComXpo, taking 

When do the promotional materials really matter?

Posted on 20 November 2008

It’s not a secret for anyone that most promo materials that are distributed at conferences and such get thrown away before making a real impact where they should make. As most participants at conferences have actually to travel to get there, the major step any promotional material has to overcome is being nice/useful/interesting enough to 

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