Pricing strategies for software products
Posted on September 14, 2008 - Filed Under Sales and marketing | Leave a Comment
As you probably realized if you read my previous articles on pricing strategies for small businesses and deciding price based on the customer, I’m all against going cheap as a way to market a service or a product.
Now, let’s have a look at this: 80% off Coupon for Acronis True Image Home 11. If you [...]
Deciding price based on the customer
Posted on September 4, 2008 - Filed Under Sales and marketing | 2 Comments
When starting up, and especially if you are providing services it’s quite hard to price the things you are selling. In most of the cases, prices are lower than they should be from a number of reasons:
bad evaluation of the efforts involved to provide the service
wrong assumptions regarding costs, taxes
the wish to take the projects [...]
Promote your small business with a press release
Posted on July 12, 2008 - Filed Under Sales and marketing | 1 Comment
Being a small business founder I know that sometimes you are so busy with doing the actual work that needs to put cash in your bank that you don’t even get to think at some business processes that are not really so hard.
Let me ask you this way. When was the last time that your [...]
Marketing shouldn’t be that expensive
Posted on March 20, 2008 - Filed Under Sales and marketing | 1 Comment
Most small business owners have a hard time spending on marketing - I can see why, it’s very easy to think that with a limited budget, you can’t do much when you see how the big spenders play -. I’m not going to play smart and say this is not true, because I’m guilty as [...]
Read More..>>Motivating a sale team through success
Posted on November 10, 2007 - Filed Under Sales and marketing | 1 Comment
Back in 2006 I wrote a short post about Motivating a sales team , mostly based on the idea of achievable targets and real incentives for the sales guys. For sure, the post didn’t discuss all the ways you could make sales people more committed and I’m not trying to do that now either. But [...]
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