Category | Sales and marketing

Merchants and Affiliate Marketing Experts Discuss New Money Models In The Current Economy

Posted on 23 April 2009

Latest strategies on stretching online marketing dollars highlighted at virtual e-commerce show
New York, April 2009 – Affiliate marketing industry’s top global experts share their insights on how online marketing strategies need to shift in 2009 at eComXpo on July 8-9. They will discuss the latest online tools that both merchants and retailers need to consider 

eComXpo – January 28-29, 2009

Posted on 10 December 2008

Merchants and Affiliate Marketing Experts Focus on
Recession-Proof Marketing Strategies –
January 28–29, 2009
Untapped profit opportunities from affiliate marketing
highlighted at virtual e-commerce show.
New York, December 2008 – Leading marketing experts from around the world will gather at the virtual eComXpo conference to discuss affiliate marketing strategies in a weak economy. eComXpo, taking place on January 28-29 2009, 

When do the promotional materials really matter?

Posted on 20 November 2008

It’s not a secret for anyone that most promo materials that are distributed at conferences and such get thrown away before making a real impact where they should make. As most participants at conferences have actually to travel to get there, the major step any promotional material has to overcome is being nice/useful/interesting enough to 

Pricing strategies for software products

Posted on 14 September 2008

As you probably realized if you read my previous articles on pricing strategies for small businesses and deciding price based on the customer, I’m all against going cheap as a way to market a service or a product.
Now, let’s have a look at this: 80% off Coupon for Acronis True Image Home 11. If you 

Deciding price based on the customer

Posted on 04 September 2008

When starting up, and especially if you are providing services it’s quite hard to price the things you are selling. In most of the cases, prices are lower than they should be from a number of reasons:

bad evaluation of the efforts involved to provide the service
wrong assumptions regarding costs, taxes
the wish to take the projects 

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