Archive | June, 2005

What’s more powerful: the entrepreneur personal brand or the company brand

Posted on 09 June 2005

Building your personal brand and become “googlable” You are probably already asking: what do you mean by personal brand? When you are young at the beginning of your career how do you present yourself when talking to someone? I bet you say: I’m calling you from “Acme company, I’m John Doe”. What does this mean? 

Sale at a lower price or not sell at all?

Posted on 08 June 2005

Or how to deal will different price level acceptance Setting the price for a software product is one of the most tedious task for any salesman. And there are several explanations why the prices are so difficult to establish: Software can’t really be quantified as a regular product in terms of value and benefits In 

Selling OEM? Or why software vendors sell cheap

Posted on 08 June 2005

Why selling at very low prices could be profitable for software vendors In theory, a sales man is happy when he can sell his product at the highest price the market can handle. This will offer him a good margin and the base for the next good sale, and will keep the market healthy. Moreover 

Management skills for entrepreneurs

Posted on 05 June 2005

What type of manager are you? The Globalization (and the Internet as we know it today) has an important effect on the entrepreneurs. While 10-15 years ago you had to have an important starting capital, nowadays its far more easy to start a small 1-2 people business. You just need an business idea and enough 

Posted on 05 June 2005

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