Small Business Entrepreneur Blog

Building your personal brand and become “googlable”
You are probably already asking: what do you mean by personal brand? When you are young at the beginning of your career how do you present yourself when talking to someone? I bet you say: I’m calling you from “Acme company, I’m John Doe”. What does this mean? It 

Or how to deal will different price level acceptance
Setting the price for a software product is one of the most tedious task for any salesman. And there are several explanations why the prices are so difficult to establish:

Software can’t really be quantified as a regular product in terms of value and benefits
In the software industry 

Why selling at very low prices could be profitable for software vendors
In theory, a sales man is happy when he can sell his product at the highest price the market can handle. This will offer him a good margin and the base for the next good sale, and will keep the market healthy.
Moreover the today’s 

What type of manager are you?
The Globalization (and the Internet as we know it today) has an important effect on the entrepreneurs. While 10-15 years ago you had to have an important starting capital, nowadays its far more easy to start a small 1-2 people business. You just need an business idea and enough money 

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