Archive | June, 2005

How to promote your printed magazine

Posted on 27 June 2005

Old style communication: the hardcopy
Who could consider printed magazines as an additional revenue flow or a brand awareness activity? Hardware shops. Online portals. Community forums. Could be anybody with a strong message to the market.
If you are into publishing printed magazines, there are 2 main revenues flows to be considered:

Readers subscription
Advertising pages

How to increase readers 

Why to sale throughout partners

Posted on 27 June 2005

Distribution Channel benefits
In the early days of a company, using a distribution channel is regarded as an extra cost and a way to lose control over the sales process. However, the globalization implies the necessity of a distribution network.
Why distributors are good:

They can handle the clients locally
They have the best knowledge of their market
They usually 

Entrepreneur lifestyle – can you handle it?

Posted on 27 June 2005

Entrepreneurs – you just met the worse employer you could have – YOU
So you are thinking into getting your own business and have a relaxed work day and a full package of benefits? Hahahh! You just found your worse employer so far – your business. Let me tell you how your life will be. Your 

When to write your blog for the best audience

Posted on 21 June 2005

When does people read your blog?
Here is what I’ve noticed:

The number of readers is increasingly high in the first 2 days after posting an article
People bookmark the blogs or use the RSS feedreader to read the posts when they have time. Therefore you can expect in an increase of visitors on Friday afternoon – maybe 

How to write a blog

Posted on 19 June 2005

I’m not an expert, but I can tell you how it worked in the last 4 months
Are you considering to write a blog but you don’t know what it takes? So was I 4 months ago. Now I can tell you what went wrong and what went ok.
Let’s start with the basics: the blog is 

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