Archive | June, 2005

How to promote your printed magazine

Posted on 27 June 2005

Old style communication: the hardcopy
Who could consider printed magazines as an additional revenue flow or a brand awareness activity? Hardware shops. Online portals. Community forums. Could be anybody with a strong message to the market.

If you are into publishing printed magazines, there are 2 main revenues flows to be considered:

  • Readers subscription
  • Advertising pages

How to increase readers

Why to sale throughout partners

Posted on 27 June 2005

Distribution Channel benefits

In the early days of a company, using a distribution channel is regarded as an extra cost and a way to lose control over the sales process. However, the globalization implies the necessity of a distribution network.

Why distributors are good:

  • They can handle the clients locally
  • They have the best knowledge of their market
  • They usually

Entrepreneur lifestyle – can you handle it?

Posted on 27 June 2005

Entrepreneurs – you just met the worse employer you could have – YOU

So you are thinking into getting your own business and have a relaxed work day and a full package of benefits? Hahahh! You just found your worse employer so far – your business. Let me tell you how your life will be. Your working day will increase …

When to write your blog for the best audience

Posted on 21 June 2005

When does people read your blog?

Here is what I’ve noticed:

  • The number of readers is increasingly high in the first 2 days after posting an article
  • People bookmark the blogs or use the RSS feedreader to read the posts when they have time. Therefore you can expect in an increase of visitors on Friday afternoon – maybe 30% more

How to write a blog

Posted on 19 June 2005

I’m not an expert, but I can tell you how it worked in the last 4 months

Are you considering to write a blog but you don’t know what it takes? So was I 4 months ago. Now I can tell you what went wrong and what went ok.

Let’s start with the basics: the blog is a modern way …

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