Posted on 27 June 2005
Old style communication: the hardcopy
Who could consider printed magazines as an additional revenue flow or a brand awareness activity? Hardware shops. Online portals. Community forums. Could be anybody with a strong message to the market.
If you are into publishing printed magazines, there are 2 main revenues flows to be considered:
- Readers subscription
- Advertising pages
How to increase readers …
Posted on 27 June 2005
Distribution Channel benefits
In the early days of a company, using a distribution channel is regarded as an extra cost and a way to lose control over the sales process. However, the globalization implies the necessity of a distribution network.
Why distributors are good:
- They can handle the clients locally
- They have the best knowledge of their market
- They usually
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Posted on 27 June 2005
Entrepreneurs – you just met the worse employer you could have – YOU
So you are thinking into getting your own business and have a relaxed work day and a full package of benefits? Hahahh! You just found your worse employer so far – your business. Let me tell you how your life will be. Your working day will increase …
Posted on 21 June 2005
When does people read your blog?
Here is what I’ve noticed:
- The number of readers is increasingly high in the first 2 days after posting an article
- People bookmark the blogs or use the RSS feedreader to read the posts when they have time. Therefore you can expect in an increase of visitors on Friday afternoon – maybe 30% more
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Posted on 19 June 2005
I’m not an expert, but I can tell you how it worked in the last 4 months
Are you considering to write a blog but you don’t know what it takes? So was I 4 months ago. Now I can tell you what went wrong and what went ok.
Let’s start with the basics: the blog is a modern way …